Havana Club

Year established: 1878 in Santa Cruz del Norte, Cuba
Year closed:
Owner: Havana Club International
Web page: http://www.havana-club.com
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Havana Club is rum made in Santa Cruz del Norte, Cuba. The brand was established by José Arechabala in 1878. After the Cuban Revolution of 1959, the distillery and company was nationalized by the Cuban government subsequently, the Arechabala family left for Spain, then emigrated to the United States. Since 1994 it has been produced by Havana Club International, a 50:50 joint venture between Pernod Ricard and the Cuban government.

Grades of Havana Club Rum
Añejo 15 Años (15 Years) - The Havana Club Añejo 15 Años Gran Reserva has an alcohol content of 40% ABV. It is produced by repeatedly blending and aging selected rums and aguardientes in old oak casks that add that delicate touch of tannin. This unique ageing process liberates the aromas and flavor and gives that extra smoothness that is the top mark of top quality rum.

Cuban Barrel Proof - Cuban Barrel Proof is bottled straight from the barrel. The alcohol content is slightly higher than Añejo 15 Años at 45% ABV. It is blended by Don José Navarro then "finished" in younger oak casks to recreate its oak aroma and bouquet. The casks are then opened and the batch of rum is bottled.

Máximo Extra Añejo - Máximo Extra Añejo was announced in November 2006 by Pernod Ricard, whose marketeers labelled it a new "ultra-premium extra-aged rum". It has an alcohol content of 40% ABV. This Rum is a blend of many different ages of rum, repeatedly blended with fresh sugarcane distillate and then further aged. The final act of blending, the "toque" produces the finished product.

Other grades of Havana Club rum
Añejo Blanco (White - 1 year)
Añejo 3 Años (3 years)
Añejo Especial (Special - 4 years)
Añejo Reserva (Reserve - 5 years)
Añejo 7 Años (7 years)

Loco - Havana Club also produces Loco (sometimes called Havana Loco) which is fruit juice mixed with Añejo Blanco rum (loco in Spanish means crazy). These drinks are a derivative of Smirnoff and Bacardi pre-mixed drinks. The flavours are:
Limón
Mango
Pasión
Toronja (pink grapefruit)

International Sales
The Havana Club brand is sold outside of Cuba in conjunction with Pernod Ricard. Havana Club is not sold in the United States, however, due to the United States embargo against Cuba. Bacardi sells a different rum in the U.S., also called Havana Club but unrelated to the Cuban version. The Bacardi product, which is made in Puerto Rico, has been the subject of trademark violation litigation by Pernod Ricard.

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